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Too many people think that online marketing is about building a pleasant web site and sitting back waiting for the money to roll in. It needs a lot of work and patience to achieve results and that means working on your site on a consistent basis.
The basis of any successful website nowadays is the careful selection of keywords. You may never be successful if your keywords attract millions of searchers, if you sell shoes there’s no way you can go head to head with Zappos.com or any other huge firms in that business. You’ve got to look for an underutilized segment or “niche” within that overall heading of shoes, for example “pink stilettos”. These keywords called “long tail keywords” or “keyword phrases” will automatically get you further up the SERPs than by simply using the word “shoes”. Google’s Keyword tool is perfect for beginners to find under-used phrases or long tail keywords.Read More