Over the last few weeks I’ve noticed that some people joining MLSP thinking it’s going to make money for them, or that they have to promote it to others. Today I wanted to give you my opinion about MLSP, what it is, and what it isn’t.
Let me start with what it isn’t. MLSP is not a network marketing program, nor a MLM. It’s not a program that if you join, requires you to push their service onto other people. In my opinion, very few people should be joining MLSP with the sole intent to make some money. If you plan to make money from MLSP, you should be a marketer with some experience, or a pre-existing list, if you want to make any money in the first few months.
What is MLSP?
MLSP is an education platform that has numerous training modules designed to help you get leads for your business. It also has courses that show you how to market you, and not your business. While those may seem as if they are two completely different aspects, in a sense, they are not. Here is why. Pick a small company that you do business with. Why do you do business with them? Statistically speaking, you are doing business with them because they do a good job, and you like them. That’s right, you like them. The same thing applies to your business. If people don’t like *you* then, what incentive to they have to purchase from your business?
If you are in Network Marketing and someone else in your company is trying to recruit a friend of yours, who are they more likely to sign up with? Odds are that once you talk to your friend about the business they are going to sign up with you, because they like you. This is what MLSP attempts to teach you. How to provide value to people, so they being to know, like and trust you.
Why Should You Use MLSP?
That’s a great question! If you are a small business owner, MLSP could provide you with a lot of tools you would need in your business. What tools, exactly?
- Your own WordPress based Web Site
- A world class Customer Relationship Manager (CRM) to help track your interactions with your customers.
- A capture page/funnel system that will help you capture leads for your business, and funnel them to your CRM or your email auto-responder. (MLSP calls it the Funnelizer.)`
- Storage for your custom videos that you can use on your web site or capture page.
- And many, many more!
The WordPress option, which MLSP called ‘SITES’ isn’t a simple ‘here you go, enjoy’ product. They have gone out and purchased WordPress themes that you can use on your site. For example, one of the themes they offer would cost you up to $89 a year (or $249 one time) to purchase. This doesn’t take into account the various plug-ins they’ve paid for, which gives you the ability to use the paid version of some of your favorite plug-ins. Your site is hosted on their platform, which uses one of the cloud providers out there for access, so you know it’s going to be available. They also take care of the backups and upgrades for you. All you have to do is pick your theme, design it, and put your content on there. (Side note: If you get the annual plan from MLSP, via this link, I will personally set up your site for you, if you’d like.
The Customer Relationship Manager, or CRM, has many of the features of other CRM’s. You can track everything about your customer such as phone number, email address, physical address and social media accounts. You can also set yourself reminders to call a certain contact at a certain time, so that you can follow up (and close that sale!) You can set up pre-written emails to send out to your contacts for certain events. For example, you want to email everyone who has been a customer for a year. A few clicks and you’re on your way to doing so.
The capture page/funnel has options as well. For example, you can create a capture page that sends the information to your CRM and your email auto-responder. You can set it up as the registration page for your upcoming webinar, and have their information sent to your webinar account, your CRM, and your auto-responder. You can send people to certain pages when they are finished, or simply have a ‘thank you’ pop up on the screen.
Let me give you an example of how a small business might use MLSP. Suppose you run a fence repair/install company. You want to show people how to check their fence to see if it needs repairs. This will help the customer because they will know what to look for, and it will help you because you might see a reduction in the number of scouting type calls you take each day. You might create a capture page that asks for their name and email address in exchange for a free report on checking their fence for damage. Once they fill in their information it is sent to your CRM and Auto-Responder, so you can send them more information about your services. They then are directed to a page that shows them the video of you showing them how to check a fence for damage, and the things to look for. In this example you provided value to someone, and you have their contact information. They were also added to your auto-responder, and are now getting information from you on a regular basis. In short, when they think fence repair, they are probably going to think of you.
Will MLSP make money for you? No. However, it will give you the tools you need in order to make money in your business, or if you wish, to successfully market the MLSP product to others.