Facebook Marketing – Helping You Better Understand
Are you making use of Facebook marketing for your business? If not, you’re missing a golden opportunity. If you already have a Facebook page then you need to be sure that you’re using it correctly so that you attract the most business possible. Keep reading if you want advice on how to use Facebook marketing to your advantage.
The best social media brands talk with fans regularly to see what they want. Be aware of whatever people post on your page. You would be amazed at how helpful the public can be with marketing ideas. Your fans are your customers, so always listen to them.
You can quickly expand your Facebook fans by holding a competition. Give discounts or prizes to people who share or actively market your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Monitor you wall regularly, and reply to any @ messages. It is especially important to respond quickly to anyone who needs help or posts a complaint.
Obviously, you are seeking to obtain more sales by marketing on your Facebook page. Therefore, you should set monthly sales goals. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. Your strategy may need adjusted if you do not see the results you hoped for.
Try to add value and relevancy to each of your Facebook posts. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.
Have different links that your visitors can sign up to on your Facebook page. You can even use a promotion or giveaway as incentive to garner new followers. Contests are a sure-fire way to get people excited and interested in your page.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Avoid posting updates that are irrelevant to your brand and customers. Only talk about stuff that will interest your target audience. Use a separate personal account to share details about your personal projects.
It’s very important that you inform your target audience through your Facebook page. Do not post more than five times a day with updates. Keep your content fresh and filled with relevant information your customers would want to read.
Try to post photos to your Facebook page that are professional. These pictures will give the community a general idea of that your business is like. If you want to use personal pictures, be certain to use great cameras and only post positive images.
Run an occasional competition or contest for getting a certain number of Likes to your Facebook page. Offer a prize to be handed out after your goal is met. The winner can share their happiness at winning, and you will have pulled in some potential customers as well.
Make your Facebook page design similar to that of your website. You should match your webpage colors to those on the wall of your Facebook site. It helps people relate your brand to your page. If you make it too different then people may start to get confused about it, and leave your Facebook page. This is not the desired effect!
Don’t overdo it on Facebook Updates. This helps you send messages to all of your followers. But, it states you can only do so for important events, such as emergencies. This should not be used for simple promotions but as a means to inform followers of significant information.
If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. This article should have provided you with much of what you need to start, so stop making excuses. Social media management should be a part of every business plan. Never stop looking for improved ways to connect with your Facebook fans. Apply the advice that you have learned here.